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BRP's Can-Am brand marks National OHV Safety Week with free Responsible Rider Masterclass courses and up to $70,000 in Tread Lightly! stewardship donations for the 2026 riding season.
- Can-Am pledges $35 per completed Off-Road 101 course for the first 2,000 completions, totaling up to $70,000 directed to Tread Lightly! trail stewardship projects.
- National OHV Safety Week runs June 13–21, 2026, with free ATV, dirt bike, and ROV training available nationwide at RideOHV.com.
- BRP's free Responsible Rider Masterclass 101 series, launched February 2025, covers Snow, Water, and Off-Road safety through a Tread Lightly! partnership.
Lead
Can-Am, the off-road brand of BRP Inc. (TSX/NASDAQ: DOO), on June 16, 2026, unveiled expanded Can-Am safety education commitments aligned with National OHV Safety Week — running June 13–21 — pledging up to $70,000 to trail conservation. The campaign pairs free rider coursework with financial incentives, reinforcing powersports industry efforts to sustain trail access ahead of peak summer season.Responsible Rider Program
BRP introduced the Responsible Rider Masterclass 101 series in February 2025 through a partnership with Tread Lightly!, the nonprofit focused on responsible outdoor recreation. The program offers three free online courses — Snow 101, Water 101, and Off-Road 101 — led by Tread Lightly! instructors alongside Can-Am ambassadors Terry Madden and Kira Block.
The Off-Road 101 module targets three pillars: rider safety, rider behavior, and environmental stewardship. For the first 2,000 course completions tied to OHV Safety Week, Can-Am contributes $35 per completion — a potential $70,000 channeled through Tread Lightly!'s Drive 35 initiative for on-the-ground conservation and trail maintenance across North America.
Jérémi Doyon-Roch, Global Marketing Director for Can-Am Off-Road, stated: "As a leader in the off-road powersports industry, we have a responsibility to encourage our passionate community to ride responsibly."
National OHV Safety Week
The ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF), and Recreational Off-Highway Vehicle Association (ROHVA) jointly organize OHV Safety Week each June. All three bodies are providing complimentary hands-on training at locations nationwide during the June 13–21 window, with enrollment available at RideOHV.com.
The campaign's primary message for side-by-side operators is "Buckle In Before You Adventure Out," addressing seat-belt non-compliance as one of the most preventable risk factors in off-highway vehicle incidents. U.S. data show OHVs collectively account for more than 700 deaths and approximately 100,000 emergency-room visits annually.
Can-Am Safety Six-Point Code
Can-Am distills its responsible riding framework into six directives: wear a helmet and full protective gear; stay on designated trails; respect other users and landowners; ride within personal skill limits; remain alert and never ride impaired; pack out all trash.Outlook
BRP Inc. reported CA$8.4 billion in annual sales as of January 2026, employing approximately 17,000 people across more than 110 countries. The OHV Safety Week initiative runs alongside BRP's 2026 product push, including the newly launched Can-Am Outlander Electric. With regulatory and land-access pressures intensifying across North American trail systems, the company's dual investment in rider education and environmental funding reflects a longer-term strategy to protect the recreational corridors on which its powersports business depends.Breaking
