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A white Rivian R1T electric pickup truck driving on a highway
Photo: 24/7 Wall St.

Rivian Stock Jumps 7.6% After UBS Upgrade to Buy

Rivian / SEC2 min read6 sources

Why is Rivian stock up today?

Rivian (RIVN) stock rose 7.6% to $13.08 on Monday after UBS upgraded it to Buy with a $17 target, saying the recent selloff is a chance ahead of its R2 SUV ramp.

Key numbers

Rivian close (Nov 2)$13.08+7.57%
UBS price target$17about 40% above Friday's close
Q3 revenue$2.155B+38% YoY
Q3 deliveries19,248+46% YoY
2026 delivery guidance67,000–70,000raised from 65,000–70,000
CrowdStrike Deutsche Bank target$300from $240

What happened

Rivian (RIVN) stock rose 7.6% to $13.08 on Monday after UBS upgraded it to Buy with a $17 target, saying the recent selloff is a chance ahead of its R2 SUV ramp. UBS analyst Joseph Spak said early demand for the R2 looks solid and expects Rivian's car business to start making a profit on each vehicle sold (positive gross margin) by year-end. Earlier in the day the stock was up only about 4% before gains widened. CrowdStrike (CRWD) also won a Deutsche Bank upgrade to Buy with a $300 target, rose about 3% before the market opened, but was down about 3% by mid-morning as cybersecurity shares fell.

Why it matters

Rivian is an electric-vehicle maker that is still losing money, including $913 million in the third quarter, and its shares had fallen about 20% in three months. The UBS call matters because it points to the new R2 SUV as the product that could turn the car business profitable. UBS also said Rivian should not need new money before 2029, which eases worries about running low on cash.

Who this affects

Marketmixed
Low impact
EV shares got a lift while cybersecurity stocks slipped.
Companybullish
Medium impact
Rivian shareholders gain as analyst backing returns after a selloff.
Competitorsbullish
Low impact
Lucid rose 3.5% and Tesla edged higher in sympathy.
Industryneutral
Low impact
EV makers still face slower demand, but R2 draws attention.

Rivian vs Tesla, Lucid

RivianRIVN$13.08+7.6%
TeslaTSLA—+0.7% (midday)
LucidLCID$3.13+3.5%

As of 2026-11-02

How we got here

  1. Rivian reports Q3 revenue of $2.155B and raises 2026 delivery guidance.

  2. UBS upgrades Rivian to Buy from Neutral, keeps $17 target.

  3. Deutsche Bank upgrades CrowdStrike to Buy, lifts target to $300 from $240.

  4. Rivian closes at $13.08, up 7.57%, after a roughly 4% midday gain.

What to watch

  • Whether Rivian's automotive gross profit turns positive by year-end, as UBS expects.Q4 2026
  • R2 production ramp and new trim levels that could add to demand.Q4 2026
  • Whether more analysts follow UBS; 7 of 28 covering Rivian rate it Hold.Q4 2026

Educational content only. Not investment advice.

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