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Ross Stores Stock Rises 2.1% After UBS Upgrade

Yahoo Finance (Investing.com)2 min read5 sources

Why did Ross Stores stock rise 2.1%?

Ross Stores (ROST) stock rose 2.1% on Monday after UBS upgraded it to Buy and set a $315 price target, saying its sales per store are catching up to TJX.

Key numbers

Ross Stores move Monday+2.1%Closing move
UBS price target$315from $239
Implied upside~37%vs Friday close of $229.30
UBS sales growth forecast~8.5% a year~2.6 points above Street
Intraday high vs reported 6%+ jump+3.4%Close +2.1%; no source shows 6%+

What happened

Ross Stores (ROST) stock rose 2.1% on Monday after UBS upgraded it to Buy and set a $315 price target, saying its sales per store are catching up to TJX. Since 2017, TJX's sales per store (store productivity) grew 44%, while Ross's grew 24%. UBS expects Ross to close the gap and grow sales about 8.5% a year, roughly 2.6 percentage points faster than Wall Street expects. Shares briefly rose as much as 3.4% in the morning before settling lower.

Why it matters

Ross Stores is being judged by UBS as a chain that can sell more from each of its stores. UBS expects profit per share to grow about 15% a year, 6.9 percentage points faster than it forecast before. If that proves right, profits could end up well above what most analysts expect, though forecasts are not guarantees.

Who this affects

Marketbullish
Low impact
Retail investors see a bullish analyst call; mildly positive.
Companybullish
Medium impact
Ross shareholders gained; higher expectations now raise the bar.
Competitorsbearish
Low impact
TJX's lead may narrow if Ross keeps improving.
Industrybullish
Low impact
Off-price chains may draw more investor attention; modestly positive.

Ross Stores vs TJX Companies, Burlington Stores

Ross StoresROST+24%0.4%+2.1%
TJX CompaniesTJX+44%1.1%—
Burlington StoresBURL———

As of 2026-10-26

How we got here

  1. James Conroy takes over as Ross Stores CEO

  2. Ross shares hit a record high of $257 before pulling back

  3. Ross closes at $229.30, the Friday before the upgrade

  4. UBS upgrades Ross to Buy, price target $315; shares close up 2.1%

What to watch

  • Ross's next quarterly report, for signs recent same-store sales momentum is continuingQ4 2026
  • Whether Ross raises marketing spend, now 0.4% of sales versus 1.1% at TJXQ4 2026
  • Whether shares retake the August 3 record high of $257Q4 2026

Educational content only. Not investment advice.

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