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Cricut Stock Soars 49% on Earnings Beat, Special Dividend

SEC EDGAR / Cricut, Inc.1 min read6 sources

Why did Cricut stock jump 49%?

Cricut (CRCT) stock soared 49% to $8.90 on Wednesday after the craft-machine maker beat earnings forecasts with $188.6M in sales and declared a $0.70-per-share special dividend.

Key numbers

Share price (close)$8.90+49% (from $5.97)
Q3 revenue$188.6M+11% YoY
Net income$27.8M+36% YoY
Products revenue$102.7M+17% YoY
International revenue$52.8M+30% YoY
Special dividend$0.70/shareplus $0.10 regular

What happened

Cricut (CRCT) stock soared 49% to $8.90 on Wednesday after the craft-machine maker beat earnings forecasts with $188.6M in sales and declared a $0.70-per-share special dividend. Sales were up 11% from a year earlier, and profit rose 36% to $27.8 million. Cricut will also pay a regular $0.10 dividend on January 21, 2027, and renewed its buyback program (the company buying back its own shares) up to $50 million. Analysts had expected about $164 million in sales, so the result was a clear surprise.

Why it matters

Cricut's report suggests its crafting machines are selling again: product sales rose 17% and international sales jumped 30%. The special dividend sends cash straight to shareholders, and the company still holds $272.7 million with no debt. Holiday-season discounts are expected to squeeze profit margins (how much of each sale is kept as profit) in the fourth quarter.

Who this affects

Marketbullish
Medium impact
Small-company investors saw a very large one-day gain.
Companybullish
High impact
Shareholders gain a $0.70 special payout plus buybacks.
Competitorsneutral
Low impact
Hobby-maker peers rose modestly; little direct read-across.
Industrybullish
Low impact
Consumer hobby demand looks steady; tariff relief helped margins.

Cricut vs Hasbro, Mattel

CricutCRCT$1.85B+49%+76%
HasbroHAS$17.1B+3.7%+55.5%
MattelMAT$4.49B+2.8%—

As of 2026-11-04

How we got here

  1. Cricut reports Q3 results and declares special and regular dividends after the market close.

  2. Cricut shares jump about 49% to close near $8.90.

  3. Record date to qualify for the $0.70 special and $0.10 regular dividends.

  4. Both dividends are scheduled to be paid.

What to watch

  • Fourth-quarter holiday discounts and their effect on profit marginsQ4 2026
  • Payment of the $0.70 special and $0.10 regular dividends2027-01-21

Educational content only. Not investment advice.

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