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Sprouts Farmers Market Stock Falls 18% After Earnings Miss

SEC / Sprouts Farmers Market2 min read6 sources

Why is Sprouts stock down today?

Sprouts Farmers Market (SFM) stock fell about 18% after hours on Wednesday to near $51 after an earnings miss and a lower outlook, as fewer shoppers visited its stores.

Key numbers

After-hours move-18%vs $62.00 regular-session close
Reported after-hours range-15% to -22%varied by report time
Net sales$2.3B+5% YoY, below $2.34B expected
Same-store sales-0.9%Visits -3.3%, basket +2.5%
Q3 diluted EPS$1.21-1% YoY, $0.02 below forecast
Q4 EPS outlook$0.47–$0.51vs $1.21 in Q3

What happened

Sprouts Farmers Market (SFM) stock fell about 18% after hours on Wednesday to near $51 after an earnings miss and a lower outlook, as fewer shoppers visited its stores. Sales rose 5% to $2.3 billion, below the $2.34 billion expected, and profit of $1.21 a share also fell short. Sales at stores open at least a year fell 0.9% as customer visits dropped 3.3%, partly due to a cyclospora food-illness outbreak. For the fourth quarter, Sprouts expects those sales to fall 2% to 4% and profit of $0.47 to $0.51 a share.

Why it matters

Sprouts Farmers Market is still opening stores at a record pace, yet fewer shoppers are visiting each one, which hurts how much each store earns. The grocer also plans a national price-cutting push starting in January 2027, which management says will squeeze profit margins in the near term. Its market value was already down about 45% over the past year before this report.

Who this affects

Marketbearish
Low impact
Grocery-stock investors get fresh doubts about shopper traffic.
Companybearish
High impact
Shareholders lose heavily; profit and shopper visits both weaker.
Competitorsneutral
Low impact
Rivals may see tougher price competition from Sprouts.
Industrybearish
Low impact
Sprouts' price cuts may add pricing pressure for grocers.

Sprouts Farmers Market vs Kroger, Albertsons

Sprouts Farmers MarketSFM$5.78B-3.7%-44.6%
KrogerKR$38.4B-1.3%-14.8%
AlbertsonsACI$6.19B-4.2%-40.0%

As of 2026-10-28

How we got here

  1. Sprouts shares fall 3.7% to $62.00 in regular trading before earnings.

  2. Sprouts reports third-quarter results and lowers its full-year outlook after the market closes.

  3. Shares drop between 15% and 22% in after-hours trading, depending on timing.

What to watch

  • Sprouts' national pricing strategy rollout, which management plans to begin in January 2027.2027-01
  • Fourth-quarter results; Sprouts expects same-store sales down 2% to 4%.Q4 2026
  • Whether shopper traffic keeps recovering after the cyclospora outbreak, which management called gradual.Q4 2026

Educational content only. Not investment advice.

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