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Smart glasses and mixed-reality hardware expected to debut at Meta Connect 2026 on September 23
Photo: Engadget

Meta Stock Rises 3% Ahead of Connect AI Glasses Reveal

24/7 Wall St.2 min read6 sources

Why is Meta stock up today?

Meta (META) stock rose 3.2% in premarket trading Monday to $686.80, as investors positioned ahead of Tuesday's Connect 2026 event where new AI smart glasses with EssilorLuxottica and a Muse hardware reveal are expected.

Key numbers

Premarket price$686.80+3.2% vs Friday close of $665.75
Citi Buy price target$800+19% implied upside from Friday close
Q2 2026 revenue$60.8B+28% vs same quarter a year ago
Q3 2026 revenue guidance$61–64Bmidpoint $62.5B, ~21% YoY growth implied
Meta AI daily interactions+60%since Muse Spark model integration (per [1])
Meta Glasses starting price$299launched June 23, 2026 with EssilorLuxottica

What happened

Meta (META) stock rose 3.2% in premarket trading Monday to $686.80, as investors positioned ahead of Tuesday's Connect 2026 event where new AI smart glasses with EssilorLuxottica and a Muse hardware reveal are expected. Citi analyst Ronald Josey put Meta on a 90-day catalyst watch on September 16, reiterating his $800 price target and expecting Connect to deliver clarity on the glasses roadmap and the rollout of the Muse personal AI agent to consumer hardware. Meta's Muse, launched September 8 with subscription plans at $20 and $100 a month, is set to expand to AI glasses that debuted with EssilorLuxottica in June starting at $299. Options traders are leaning bullish: September 23 calls outnumber puts nearly three-to-one (per).

Why it matters

Meta stock climbed back from a $520 low hit earlier in 2026 as the company commits up to $145 billion in capital spending this year on AI products that are only now reaching everyday consumers through Muse and its glasses. Tuesday's Connect is the first large public test of whether that spending translates into hardware people will pay for, and the answer will shape how investors price the stock into Q3 earnings on October 28. Citi and Bank of America both still see roughly 20% upside ahead, with price targets of $800 and $810 respectively.

Who this affects

Marketbullish
Medium impact
Tech investors broadly benefit as AI hardware gets a live showcase.
Companybullish
High impact
Shareholders see upside if Connect validates AI glasses and Muse.
Competitorsmixed
Medium impact
Snap faces fresh pressure; Apple and Alphabet must respond.
Industrybullish
Medium impact
AI wearables could move toward mass-market reality Tuesday.

Meta vs Alphabet, Apple, Snap

MetaMETA$1.70T+3.2% (PM)+3.5%20x
AlphabetGOOGL$4.27T—+10.8%17x
AppleAAPL$4.91T—+22.7%34x
SnapSNAP$9.4B—-31.5%7x

As of 2026-09-21

How we got here

  1. Meta and EssilorLuxottica launch AI glasses starting at $299

  2. Muse Spark 1.3 releases as Meta Superintelligence Labs' first flagship model

  3. Muse personal AI agent launches at $20 and $100 per month in the US

  4. Citi places META on 90-day catalyst watch, reiterates $800 Buy target

  5. META rises 3.2% premarket as Connect 2026 investor positioning begins

  6. Meta Connect 2026 keynote at 4PM PT; AI glasses and Muse hardware expected

What to watch

  • Connect keynote: new glasses specs, pricing, and Muse hardware integration2026-09-23
  • Q3 2026 earnings; consensus near $62.5B midpoint of guidance range2026-10-28
  • Muse subscriber growth vs $145B capex justification narrativeQ4 2026

Educational content only. Not investment advice.

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