Pomegra
Copenhagen-based TODAY closed a €2.8M seed round co-led by High-Tech Gründerfonds and Insurtech Gateway to build AI agents for financial and insurance advisors in the DACH region.
Key Takeaways
- TODAY raised a €2.8M seed round, announced October 8, 2026; valuation was not disclosed.
- High-Tech Gründerfonds and Insurtech Gateway co-led, with SeedX and Lucid Capital participating.
- The company says 3,500 advisors at insurers, distributors and brokers already use the platform.
Lead
TODAY, a startup headquartered in Copenhagen with a Berlin presence, announced a €2.8M seed round on October 8, 2026. High-Tech Gründerfonds (HTGF) and Insurtech Gateway co-led the financing. The company sells an AI sales operating system to financial and insurance advisors at insurers, banks, distributors and brokerages. It plans to spend the money on product development and on commercial expansion across Germany, Austria and Switzerland.
Who Is Behind TODAY and Who Funded It?
TODAY was founded in 2024 by Michael Gackstatter (CEO) and Artem Demchenkov (CTO). Gackstatter was a founding team member and chief product officer at the insurtech CLARK. Demchenkov was previously CTO at the B2B payments company Billie and also worked at Funding Circle.
Beyond the two co-leads, the round includes SeedX, Lucid Capital, former HDI chief executive Herbert Rogenhofer and Tech11 founder Pierre Dubosq. The company has not disclosed the valuation, the split between investors or the headcount. The angel list is heavy on insurance-industry names, which suggests the founders are buying distribution access as well as capital.
What Does TODAY Actually Sell?
TODAY sells software that covers an advisor's work before, during and after a client meeting. Its agents transcribe meetings, handle routine back-office tasks, coach advisors on sales conversations and answer incoming calls. The company describes the product as compliant, meaning the outputs are meant to satisfy the documentation duties that regulated advice carries in Europe.
That documentation burden is the real target. Advisors in insurance and wealth channels must record what was discussed, why a product was suitable and what the client was told. The work is repetitive and time-consuming, and mistakes carry regulatory consequences. Generic note-taking tools do not address that, which leaves room for vertical products.
The product competes with horizontal meeting-transcription tools and with the AI modules that large CRM and insurance-software vendors have been adding. TODAY's pitch is that a single system tuned to the advisor's regulated workflow beats a bundle of general-purpose parts.
How Much Traction Does TODAY Claim?
TODAY reports that 3,500 advisors use the platform, spread across insurers, distributors and brokers. The company says advisors save an average of five hours a week on administrative work and see up to 10% more revenue. It also claims advisors gain far more client insight from conversations than they would without the tool.
These are company-reported figures, and the revenue uplift is stated as a ceiling rather than an average. Revenue per customer, retention and contract size were not disclosed. A user count of 3,500 is meaningful for a company founded in 2024, but seat counts at large insurers can be driven by a handful of enterprise contracts rather than broad adoption.
What Does a €2.8M Seed Say About the Market?
A €2.8M seed is modest by the standards of AI financing in 2026, when much larger early rounds have become common in the United States. The size fits a European vertical-software company with a defined customer base and a narrow regional focus. Co-leads that combine a German deep-tech seed fund with an insurtech-focused investor point to a thesis about domain depth, not model novelty.
The skeptical question is defensibility. If the underlying language models are available to everyone, TODAY's moat rests on compliance logic, integrations with insurer systems and trust built with regulated buyers. Those assets take years to accumulate, and incumbents with existing advisor relationships can copy features faster than a seed-stage company can win contracts.
What Comes Next for TODAY?
The stated priorities are faster platform development, expansion in the DACH region and a wider product reach into advisors' front- and back-office tools. The expansion path runs through large insurers and distributors, where procurement cycles are long and security reviews are strict. A Series A would likely depend on showing paid revenue growth rather than user counts.
Outlook
TODAY enters the funding cycle with a regulated-industry niche, a claimed base of 3,500 advisors and backers who know the insurance channel. The €2.8M gives the company runway to prove that compliance-focused agents can hold up against general tools and incumbent vendors. The next test is whether the usage figures convert into recurring revenue at the large insurers it is targeting.
