Can-Am Backs OHV Safety Week 2026 With Donation Drive

Can-Am and parent company BRP pledge up to $70,000 in trail stewardship funds as National OHV Safety Week 2026 kicks off a nine-day push for responsible riding across North America.

BRP commits $35 per Responsible Rider Masterclass completion for the next 2,000 courses, up to $70,000 for Tread Lightly! stewardship projects.
National OHV Safety Week 2026 runs June 13–21, with free ATV, dirt bike, and ROV training available nationwide through three industry bodies.
Can-Am's Off-Road 101 course addresses safety, rider behavior, and environmental stewardship for off-roaders at every skill level.

Lead

Can-Am, the off-road vehicle brand owned by BRP Inc. (TSX/NASDAQ: DOO), formally aligned with the opening of National OHV Safety Week 2026 on June 17, urging riders to treat protective gear, trail etiquette, and environmental care as non-negotiable standards for the summer season. The announcement activates a financial incentive tied to BRP's existing Responsible Rider Program: for every completed Off-Road 101 course over the next 2,000 enrollments, BRP will contribute $35 to Tread Lightly!, a nonprofit focused on responsible outdoor recreation — a potential total of $70,000 directed toward on-the-ground trail stewardship across North America.

What Happened

OHV Safety Week 2026 runs June 13–21 and is organized jointly by the ATV Safety Institute (ASI), the Motorcycle Safety Foundation (MSF), and the Recreational Off-Highway Vehicle Association (ROHVA). The three bodies divide the powersports landscape by segment: ASI covers ATVs, MSF addresses dirt bikes and dual-sport machines, and ROHVA handles recreational off-highway vehicles — the side-by-sides and UTVs that have emerged as the fastest-growing category in the powersports industry. All training is offered free of charge at sites nationwide during the week, with enrollment available through ATVSafety.org, MSF-USA.org, and ROHVA.org.

Can-Am's campaign centers on the Responsible Rider Masterclass 101, a free online course series developed in partnership with Tread Lightly! covering three pillars: off-road safety, rider behavior, and environmental stewardship. The curriculum is structured to serve riders of all experience levels and is positioned by BRP as a complement to hands-on in-person training.

Strategic Context

The initiative reflects a broader imperative within the powersports industry to address safety outcomes and land-access concerns simultaneously. Irresponsible riding — noise violations, trail erosion, habitat encroachment — has generated friction with land managers and neighboring communities in high-traffic recreation corridors, putting future trail access at risk. By framing safety alongside environmental stewardship, Can-Am safety messaging extends beyond injury prevention to the preservation of riding areas themselves.

BRP reinforced this positioning at its Club BRP 2026 dealer event, where it unveiled a dealer-specific edition of the Responsible Rider Masterclass — 15-minute modules spanning off-road, water, and on-road categories, with a snow segment in development. The dealer integration signals an intent to embed safety culture at the point of sale, not only at the consumer level.

Safety Protocols Highlighted

Can-Am's published guidance for OHV Safety Week 2026 distills responsible behavior into five directives: equip appropriate protective gear including a DOT-approved helmet, gloves, and eye protection; exercise trail courtesy by yielding to slower and uphill riders; operate within skill level and terrain knowledge; ride sober; and practice leave-no-trace discipline by packing out waste.

Outlook

Can-Am and BRP enter the summer riding season with a campaign that ties financial contributions to consumer action, a structure that gives the off-road safety push measurable stakes. Whether the 2,000-course threshold translates into sustained cultural change across the broader powersports industry will depend on participation rates beyond Safety Week. The program's reach is now set against the backdrop of an industry managing rapid growth in ridership, heightened scrutiny from land administrators, and ongoing pressure to demonstrate that expanded access and responsible use can coexist.

Mentioned tickers: DOO

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