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Yeti Stock Falls 8% After Revenue Miss, Guidance Cut
Why did Yeti stock fall 8%?
Yeti (YETI) stock fell about 8% in early trading to near $40 on Thursday after the cooler maker missed third-quarter sales estimates and cut its 2026 outlook as shoppers turn cautious.
Key numbers
| Adjusted sales | $517.9M+6% YoY vs ~$523M expected |
|---|---|
| Reported sales (incl. recall charge) | $509.4M+4% YoY |
| Adjusted EPS | $0.91+49% YoY, vs $0.85 expected |
| 2026 adjusted sales growth outlook | ~6%from 7–8% |
| 2026 adjusted EPS outlook | $2.90–$2.95from $2.94–$3.00 |
| Share move | about -8%-7.3% to -7.7% early Thursday; close not confirmed |
What happened
Yeti (YETI) stock fell about 8% in early trading to near $40 on Thursday after the cooler maker missed third-quarter sales estimates and cut its 2026 outlook as shoppers turn cautious. Adjusted sales, which leave out a charge tied to a 2023 product recall, rose 6% to $517.9 million, short of the roughly $523 million analysts expected. Yeti now expects 2026 sales to grow about 6%, down from 7% to 8%, and profit of $2.90 to $2.95 a share, down from $2.94 to $3.00. It blamed uneven demand in the U.S. and Canada and expects cautious shoppers to weigh on demand in the fourth quarter.
Why it matters
Yeti sells coolers and insulated bottles that many households treat as nice-to-have, so its outlook offers a look at how freely people are spending. A lower forecast means the company now expects slower growth this year than it told investors three months ago. The cut came even though profit per share beat expectations and international sales rose 19%, which shows how much weight investors put on sales growth.
Who this affects
- MarketbearishLow impact
- Cautious shoppers could weigh on stocks of non-essential goods makers.
- CompanybearishMedium impact
- Shareholders face lower 2026 sales and profit targets.
- CompetitorsneutralLow impact
- Rivals face the same cautious shoppers; no direct read-through yet.
- IndustrymixedLow impact
- Drinkware and outdoor brands see uneven U.S. and Canada demand.
Yeti vs Helen of Troy, Traeger
How we got here
Yeti reports Q3 sales of $509.4M and lowers its 2026 sales and profit outlook.
Shares fall about 8% in early trading on the revenue miss and lower outlook.
What to watch
- Yeti's fourth-quarter results and first look at 2027, to test the cautious-shopper warningQ1 2027
- Whether other consumer brands also report cautious U.S. and Canadian shoppers in the holiday seasonQ4 2026
Educational content only. Not investment advice.
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