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Wayfair Stock Jumps 10% After Q3 Earnings Beat

SEC / Wayfair Inc.2 min read5 sources

Why is Wayfair stock up today?

Wayfair (W) stock rose about 10% to roughly $123 on Wednesday after the online home retailer beat third-quarter profit and sales forecasts, with U.S. sales growing 11.4%.

Key numbers

Adjusted EPS$0.93vs $0.79 expected; $0.70 a year ago
Revenue$3.42B+9.7% YoY
U.S. revenue$3.0B+11.4% YoY
Adjusted EBITDA margin6.9%best Q3 since 2020
Active customers22.2M+4.7% YoY
Wayfair shares (midday, per [4])$122.70+10.5% from $111.32 close

What happened

Wayfair (W) stock rose about 10% to roughly $123 on Wednesday after the online home retailer beat third-quarter profit and sales forecasts, with U.S. sales growing 11.4%. Its adjusted profit (which leaves out some one-off costs) was $0.93 per share, well above the $0.79 analysts expected. Total sales rose 9.7% from a year ago to $3.42B. The furniture market overall was roughly flat, so Wayfair appears to be taking customers from rivals. It also earned a $62M profit, versus a $99M loss a year earlier.

Why it matters

Wayfair is one of the biggest online furniture sellers, and this report shows people are still spending on their homes even though the housing market is sluggish. Its sales grew faster than the furniture market, which points to it winning customers from competitors. It also kept more profit from each sale, with its best third-quarter margin on core earnings (EBITDA) since 2020. The stock moves sharply on news like this, so one good quarter is not a trend.

Who this affects

Marketbullish
Low impact
Wayfair shareholders gain; the stock hit a 52-week high.
Companybullish
High impact
Wayfair swung to a $62M profit with faster sales growth.
Competitorsmixed
Medium impact
Rivals may lose share, though Williams-Sonoma and RH also rose.
Industryneutral
Low impact
Furniture demand overall stays roughly flat, so gains come from share.

Wayfair vs Williams-Sonoma, RH

WayfairW$17.3B+13.6%37.4x
Williams-SonomaWSM$31.3B+4.8%26.9x
RHRH$2.7B+8.0%22.4x

As of 2026-11-04

How we got here

  1. Wayfair reports Q3 results: adjusted EPS $0.93, revenue $3.42B, U.S. sales up 11.4%.

  2. Shares hit a 52-week high of $126.81 as the broader market rallied.

What to watch

  • Holiday-quarter results; management said promotions will be similar to last year.Q4 2026
  • International sales, which fell 2.3% to $380M while U.S. sales grew.Q4 2026
  • Whether the 6.9% adjusted EBITDA margin holds as sales grow.Q4 2026

Educational content only. Not investment advice.

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