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Whirlpool Stock Falls 9% After Q3 Loss and Guidance Cut
Why did Whirlpool stock fall 9%?
Whirlpool (WHR) stock fell about 9% in after-hours trading on Monday, to roughly $24, after the appliance maker reported a third-quarter loss and cut its 2026 outlook for the third time.
Key numbers
| Q3 net sales | $3.68B-8.8% YoY |
|---|---|
| Q3 adjusted EPS | -$0.21Analysts expected a profit |
| 2026 EPS forecast | About -$1.30From $7 profit forecast in January |
| 2026 sales forecast | About $14.5BDown from about $15B |
| North America operating profit | -44.7%Q3 vs a year ago |
| After-hours share move | -8.5%Other outlets reported 8% to 15% (per [1]) |
What happened
Whirlpool (WHR) stock fell about 9% in after-hours trading on Monday, to roughly $24, after the appliance maker reported a third-quarter loss and cut its 2026 outlook for the third time. Sales fell 8.8% from a year ago to $3.68 billion, and the company lost 21 cents per share (excluding one-time items) when analysts expected a profit. For 2026, Whirlpool now expects a loss of about $1.30 per share, versus the $7 profit it forecast in January. Profit at its North American business fell 44.7% as high interest rates kept home buyers away.
Why it matters
Whirlpool's forecast shows people are buying fewer big household items, such as fridges and washing machines, because high interest rates have slowed home sales. It is the company's third forecast cut this year, and it now expects a full-year loss instead of a profit. The shares were already down more than 60% this year before this news.
Who this affects
- MarketneutralLow impact
- Wider market barely moved; appliance stocks face pressure.
- CompanybearishHigh impact
- Shareholders face losses; Whirlpool now expects a 2026 loss.
- CompetitorsmixedLow impact
- Electrolux faces the same weak North American demand.
- IndustrybearishMedium impact
- Weak housing and costly borrowing keep appliance demand soft.
Whirlpool vs Electrolux
| WhirlpoolWHR | -8.8% | -9% (after hours) | -60%+ |
|---|---|---|---|
| ElectroluxELUX-B.ST | +3.5% (organic) | +3.2% (Oct 23) | -25% |
As of 2026-10-27
How we got here
First-quarter results; profit forecast lowered to $3.00–$3.50 per share from $7.
Second-quarter results; profit forecast cut again to $2.50–$3.00 per share.
Third-quarter results: forecast cut a third time to a $1.30 loss per share.
Shares fall about 8.5% in after-hours trading after the report.
What to watch
- Whether 7% North American price increases lift sales; fuller effect expected from 2027.Q4 2026
- Housing sales and interest rates, which drive demand for big appliances.Q4 2026
- Fourth-quarter results and Whirlpool's first look at its 2027 outlook.Q1 2027
Educational content only. Not investment advice.
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