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Lululemon logo on a store window with mannequins wearing the brand's clothing
Photo: Yahoo Finance / Proactive Investors

Lululemon Stock Hovers Near $92 After Athleta CEO Hire

lululemon athletica inc.2 min read7 sources

Why is Lululemon stock near a 52-week low?

Lululemon (LULU) stock rose 0.9% to about $92 on Thursday, holding near its 52-week low, after the retailer named Athleta CEO Maggie Gauger president and chief product officer in a leadership overhaul.

Key numbers

LULU share price (Oct. 8 close)$92.68+0.87% on the day
Share price, year to date-55%2026 to date
52-week low~$90.4sources cite $90.38 and $90.56
Q2 revenue (Sept. 3)$2.415B-4% YoY
Q2 Americas revenue-8%vs a year ago
2026 revenue forecast$10.35B-$10.5B-5% to -7% YoY

What happened

Lululemon (LULU) stock rose 0.9% to about $92 on Thursday, holding near its 52-week low, after the retailer named Athleta CEO Maggie Gauger president and chief product officer in a leadership overhaul. Gauger, who ran Gap's Athleta brand for about a year, starts Oct. 26 in a new role overseeing product design. It also hired Joseph Godsey as chief operating officer. It is the first big outside hire by new CEO Heidi O'Neill. Shares are down about 55% this year, and sales fell 4% last quarter.

Why it matters

Lululemon is losing sales in its biggest market, where the Americas, about two-thirds of revenue, fell 8% last quarter compared with a year ago. The new president role puts one person in charge of what the clothes look like, which Jefferies says gives clearer accountability. Jefferies also says new product leadership may take several seasons to show up in stores. Stifel says the changes do not alter its view of long-term headwinds.

Who this affects

Marketneutral
Low impact
Investors barely reacted; shares moved less than 1%.
Companymixed
Medium impact
Fills a key product role, but the turnaround is long.
Competitorsbearish
Low impact
Gap loses Athleta's leader; an interim head steps in.
Industryneutral
Low impact
Former Nike executives keep moving to rival activewear brands.

Lululemon vs Nike, Gap

LululemonLULU$10.3B+0.9%-55%11.1x
NikeNKE$51.6B+1.1%-48%25.5x
Gap (Athleta parent)GAP$8.2B-1.1%—9.2x

As of 2026-10-08

How we got here

  1. Lululemon reports Q2 revenue down 4% and cuts its 2026 revenue forecast.

  2. Lululemon names Maggie Gauger president and chief product officer, and Joseph Godsey chief operating officer.

  3. Gap confirms Gauger's exit; Athleta marketing chief Erika Everett becomes interim head.

  4. Lululemon shares touch a 52-week low near $90 before closing at $92.68.

What to watch

  • Gauger and Godsey start at Lululemon; searches continue for brand, communications, technology and strategy chiefs.2026-10-26
  • Chief Supply Chain Officer Ted Dagnese and brand chief Nikki Neuburger leave the company.2026-11-06
  • Q3 results test the company's own forecast of $2.29B-$2.32B in revenue, down 10-11%.Q4 2026

Educational content only. Not investment advice.

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