Curious about today's AI digest?ai-tldr.dev
Pomegra LogoPomegra

Daily Digest

BriefMarket · mixedMedium impact
Esc
Meta graphic showing the business software tools that Muse for Small Business connects to
Photo: TechCrunch

Meta Stock Jumps 27% in September on Muse AI Agent

CNBC2 min read6 sources

Why did Meta stock jump 27% in September?

Meta (META) stock rose 27% in September and traded near $743 on Tuesday as demand for its Muse AI agent led Wells Fargo to raise its target to $1,000.

Key numbers

Meta September gain+27%Mid-month reports said 29%; one says 26%
Wells Fargo target$1,000from $796
Meta share price~$743+0.2% on Tuesday
Muse weekly users3M+1M+ daily users
Meta Q2 revenue$60.8B+28% YoY
Wells Fargo 2027 EPS$31–$32vs ~$34 consensus

What happened

Meta (META) stock rose 27% in September and traded near $743 on Tuesday as demand for its Muse AI agent led Wells Fargo to raise its target to $1,000. Muse is Meta's personal AI assistant app, launched on September 8, and it quickly hit No. 1 among free apps on Apple's App Store. On September 29, Meta added Muse for Small Business, which links the agent to tools such as Slack, Canva and QuickBooks. Wells Fargo analyst Ken Gawrelski said the stock can "soar much higher," lifting his target from $796 to $1,000, about 35% above Monday's close.

Why it matters

Meta is spending heavily on AI, and Muse is the product now driving the stock's rebound. About 3 million people use it each week, which is still small next to Meta's advertising business, which brought in $60.8 billion last quarter. Wells Fargo also expects Meta's 2027 profit to dip because AI costs are rising faster than new revenue, with the payoff coming from 2028.

Who this affects

Marketmixed
Medium impact
Tech investors weigh strong AI buzz against rising costs.
Companybullish
Medium impact
Meta shareholders gain from the rally; 2027 profit may dip.
Competitorsneutral
Medium impact
Rival chatbot makers face a fast-rising Meta challenger.
Industrybullish
Medium impact
Small businesses gain free AI helpers; software partners get exposure.

Meta vs Alphabet, Microsoft, Amazon

MetaMETA$1.86T+27%
AlphabetGOOGL$4.20T—
MicrosoftMSFT$3.84T—
AmazonAMZN$2.71T-4% (per [5])

As of 2026-10-02

How we got here

  1. Meta launches Muse, its personal AI agent app

  2. Meta launches Muse for Small Business with connectors to Slack, Canva and QuickBooks

  3. Meta finishes September up about 27%, leading the Magnificent Seven group

  4. Wells Fargo raises Meta target to $1,000 and keeps its Overweight rating

What to watch

  • Meta's next earnings report, for signs Muse is lifting revenueQ4 2026
  • Whether Muse usage keeps growing beyond 3 million weekly usersQ4 2026
  • Meta's 2027 spending plan; Wells Fargo expects $210–$215 billion in costsQ1 2027

Educational content only. Not investment advice.

More briefsAll briefs →