Curious about today's AI digest?ai-tldr.dev
Pomegra LogoPomegra

Daily Digest

BriefMarket · bearishMedium impact
Esc

Nike Stock Falls 5% After Q1 Revenue Miss, Weak Outlook

NIKE, Inc.2 min read6 sources

Why is Nike stock down today?

Nike (NKE) stock fell about 5% in after-hours trading on Thursday to near $33 after the sportswear maker missed Q1 revenue estimates and guided to a high-single-digit sales decline in fiscal 2027.

Key numbers

Q1 revenue$11.2B-4% YoY; est. ~$11.3B
Diluted EPS$0.48vs $0.49 year ago; beat ~$0.44 est. (CNBC says $0.43)
Greater China revenue$1.2B-22% YoY
Gross margin42.8%+60 bps YoY
FY2027 revenue outlookHigh-single-digit declineAdj. EPS $1.15–$1.35 vs $1.66 est.
Pace savings target$2.5Bcumulative through fiscal 2031

What happened

Nike (NKE) stock fell about 5% in after-hours trading on Thursday to near $33 after the sportswear maker missed Q1 revenue estimates and guided to a high-single-digit sales decline in fiscal 2027. Profit per share was $0.48, beating the $0.44 analysts expected, but sales of $11.2 billion were down 4% from a year ago and below forecasts of about $11.3 billion. Sales in China, a key market, dropped 22%. Nike also said a restructuring plan called Pace should save about $2.5 billion by fiscal 2031.

Why it matters

Nike is the world's biggest sportswear brand, so a forecast for shrinking sales suggests its turnaround is taking longer than investors hoped. It expects full-year adjusted profit of $1.15 to $1.35 per share, well below the $1.66 analysts had predicted. Its shares were already down about 43% this year before the news, and more job cuts are planned.

Who this affects

Marketbearish
Medium impact
Nike shareholders face losses as the outlook disappoints.
Companybearish
High impact
Nike expects shrinking sales; cost cuts aim to protect profit.
Competitorsbullish
Low impact
Faster-growing rivals like On Holding may keep gaining ground.
Industrybearish
Low impact
Nike's China slump points to tougher sportswear demand there.

Nike vs On Holding, Deckers (Hoka)

NikeNKE-4%42.8%-43.5%
On HoldingONON+13.5%65.4%—
Deckers (Hoka)DECK+7.7%——

As of 2026-10-01

How we got here

  1. Nike's fiscal first quarter ends.

  2. Nike reports $11.2B revenue, $0.48 EPS and unveils Pace restructuring plan.

  3. Shares fall 4% to 5.6% after hours; sources differ on the exact move.

  4. Nike stock stands about 43% lower year to date, near $35.

What to watch

  • How Nike shares trade at the next regular market open after the results.2026-10-02
  • Details of Pace job cuts and progress toward $2.5B in savings.FY2031
  • Whether Greater China sales keep falling in Nike's next quarterly report.Q2 fiscal 2027

Educational content only. Not investment advice.

More briefsAll briefs →