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Concept image of the next-generation Tesla Roadster
Photo: Electrek

Tesla Stock Falls 3.9% on Delivery Worries, Roadster Delay

Yahoo Finance (Benzinga)2 min read6 sources

Why did Tesla stock fall 3.9%?

Tesla (TSLA) stock fell 3.9% to $357.45 on Monday after analysts cut third-quarter delivery forecasts and the company pushed its Roadster reveal to October 15.

Key numbers

Tesla close (Sep 28)$357.45-3.94% on the day
Q3 delivery consensus~463,000-6.8% YoY; another source says 466,000
JPMorgan Q3 delivery forecast482,000from 516,000
JPMorgan price target$415from $445, Neutral kept
Lowest Street estimate (Cantor)421,758-15% YoY
Roadster revealOct. 15moved from Oct. 1

What happened

Tesla (TSLA) stock fell 3.9% to $357.45 on Monday after analysts cut third-quarter delivery forecasts and the company pushed its Roadster reveal to October 15. JPMorgan, a large Wall Street bank, lowered its estimate for cars Tesla delivered from July to September to 482,000 from 516,000, citing weaker sales in the U.S. and China. Analysts on average expect about 463,000 deliveries, roughly 7% fewer than a year ago, and the lowest forecast on the Street is 421,758. Tesla said the outdoor Roadster event, first planned for October 1, moved because of severe weather forecasts. Tesla reports its actual deliveries on Friday, October 2.

Why it matters

Tesla stock matters to many everyday investors because delivery numbers are the clearest regular check on whether people are still buying its cars. Analysts now expect about 463,000 cars for July to September, roughly 7% fewer than a year earlier. JPMorgan also lowered its profit-margin outlook, meaning less profit per car, because of higher material costs and discounts. Shares are down roughly 15% to 20% this year, depending on the source.

Who this affects

Marketbearish
Low impact
Tesla investors face uncertainty until Oct. 2 delivery report.
Companybearish
Medium impact
Weaker sales forecasts and lower margins hurt Tesla shareholders.
Competitorsneutral
Low impact
Rivals not clearly affected; no confirmed peer moves.
Industrybearish
Low impact
Weak U.S. and China sales hint at tougher EV demand.

Tesla vs General Motors, Ford, Rivian

TeslaTSLA$357.45-3.9%—
General MotorsGM———
FordF———
RivianRIVN———

As of 2026-09-28

How we got here

  1. JPMorgan cuts Q3 delivery forecast to 482,000 and price target to $415

  2. Tesla moves Roadster reveal from Oct. 1 to Oct. 15, citing severe weather

  3. Tesla closes down 3.94% at $357.45

  4. Shares slip about 1.3% further to $352.68

What to watch

  • Tesla reports Q3 deliveries; consensus about 463,000 versus 497,099 a year ago2026-10-02
  • Roadster outdoor demonstration at SpaceX's McGregor, Texas, test site2026-10-15

Educational content only. Not investment advice.

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