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Netflix logo illustrating Deutsche Bank's upgrade of the streaming company's stock
Photo: Investing.com

Netflix Stock Rises 2.2% After Deutsche Bank Upgrade

CNBC2 min read6 sources

Why is Netflix stock up today?

Netflix (NFLX) stock rose 2.2% to $70.77 Tuesday morning after Deutsche Bank's analyst upgrade to Buy with a $95 price target, as the bank called the stock's roughly 25% slide a buying chance.

Key numbers

Price target$95from $100
Implied upside37%vs Monday close $69.23
September move-14%month to date
Valuation (2027 earnings)18xvs ~40x in June 2025
Q2 2026 revenue$12.56B+13.4% YoY (per [4])

What happened

Netflix (NFLX) stock rose 2.2% to $70.77 Tuesday morning after Deutsche Bank's analyst upgrade to Buy with a $95 price target, as the bank called the stock's roughly 25% slide a buying chance. Analyst Bryan Kraft raised his rating from Hold (neutral) to Buy but cut the target price to $95 from $100, still about 37% above Monday's close. Netflix shares had fallen about 14% in September on worries that viewers are watching less. Kraft says the stock now costs 18 times his 2027 profit estimate, versus about 40 times in June 2025.

Why it matters

Netflix (NFLX) has lost about a quarter of its value this year, so a large bank calling it cheap is notable for shareholders. Deutsche Bank points to growing overseas viewing and a lower price compared with expected profits. Analysts are split, though: Wells Fargo cut its target to $57 this month over weaker viewing. Netflix reports quarterly results on Oct. 20.

Who this affects

Marketmixed
Low impact
Investors see one bullish call against several cautious ones.
Companybullish
Medium impact
Shareholders get a vote of confidence after a weak year.
Competitorsneutral
Low impact
Rivals like Disney and YouTube face no direct change.
Industrymixed
Low impact
Streaming faces YouTube's rising share of TV time.

Netflix vs Disney, Roku

NetflixNFLX$290B+2.2%-24%20x
DisneyDIS$182B——14x
RokuROKU$22.6B-0.3%—50x

As of 2026-09-29

How we got here

  1. Netflix shares peak at about 40 times expected earnings.

  2. Wells Fargo cuts Netflix to Underweight with a $57 target on viewing worries.

  3. Deutsche Bank upgrades Netflix to Buy, trimming its target to $95 from $100.

What to watch

  • Netflix third-quarter earnings report and its outlook for viewing and sales.2026-10-20
  • Whether shares hold the $65 level, the July post-earnings low.Q4 2026

Educational content only. Not investment advice.

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