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Intuit Stock Jumps 6.4% After Sequence Acquisition

Intuit Investor Relations1 min read6 sources

Why did Intuit stock jump 6.4%?

Intuit (INTU) stock rose 6.4% to about $330 on Thursday after agreeing to buy Sequence, an AI billing startup, adding revenue tools for QuickBooks and its Enterprise Suite.

Key numbers

INTU one-day move+6.4%to about $330.30
Market value$88.3Bas of Oct 15
52-week high$683.39price ~52% below
Deal priceNot disclosedterms undisclosed
Sequence Series A funding (per [4])$20Mfounded 2021

What happened

Intuit (INTU) stock rose 6.4% to about $330 on Thursday after agreeing to buy Sequence, an AI billing startup, adding revenue tools for QuickBooks and its Enterprise Suite. Sequence, founded in 2021, automates pricing, billing and collecting payments for software and service firms. Intuit did not share the price. The shares are still about 52% below their 52-week high of $683.39.

Why it matters

Intuit, the maker of QuickBooks, is trying to win larger businesses that have outgrown simple bookkeeping software. Sequence helps those firms bill customers who pay by usage or milestones instead of a flat fee. Intuit's product chief says these features are a key factor when companies pick business management software (ERP). The stock is still far below its high, so the jump is a partial recovery.

Who this affects

Marketmixed
Low impact
Intuit holders gained; deal price and size remain unknown.
Companybullish
Medium impact
Intuit gets billing tools; shareholders gained about 6%.
Competitorsneutral
Low impact
Workday and Oracle also rose, so rivals not hurt yet.
Industrybullish
Low impact
AI billing tools are moving into mainstream business software.

Intuit vs Workday, Oracle

IntuitINTU$330.30+6.4%
WorkdayWDAY$196.63+4.2%
OracleORCL$134.47+3.0%

As of 2026-10-15

How we got here

  1. Sequence is founded; it is now based in London and New York.

  2. Intuit announces at 9:00am Eastern that it will acquire Sequence; terms are not disclosed.

  3. Intuit shares rise about 6.4% to roughly $330 during the session.

What to watch

  • Deal price, closing timing and an integrated Sequence offering in Enterprise Suite, which Intuit says will follow in coming monthsQ4 2026
  • Intuit's next quarterly results, for any update on the deal and the stock's recoveryQ4 2026

Educational content only. Not investment advice.

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