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Apple iPhone 18 Pro smartphone
Photo: MacRumors

Apple Stock Falls 1.1% on iPhone 18 Pro Order Cuts

Nikkei Asia2 min read5 sources

Why did Apple stock fall 1.1%?

Apple (AAPL) stock fell 1.1% to $336.64 on Friday after Nikkei Asia reported it cut October iPhone 18 Pro component orders by 15% to 20%, as higher prices dampened demand.

Key numbers

October component orders cut15–20%vs original plan
AAPL close, Oct 9$336.64-1.11%
Early-trading drop, Oct 9-2.5%before paring losses
iPhone 18 Pro starting price$1,199+$100 vs last year
Apple market cap$4.91T-1.11% on the day

What happened

Apple (AAPL) stock fell 1.1% to $336.64 on Friday after Nikkei Asia reported it cut October iPhone 18 Pro component orders by 15% to 20%, as higher prices dampened demand. Apple told suppliers to cut parts orders for the iPhone 18 Pro and Pro Max, which cost $1,199 and $1,299, each $100 more than last year. Suppliers blame those higher prices, and AI data centers are pushing up memory chip costs. The stock fell as much as 2.5% early in the day before paring losses. Reuters could not verify the report, and Apple did not comment.

Why it matters

Apple matters to many portfolios because it is one of the world's most valuable companies, worth about $4.9 trillion. The iPhone is its biggest product, so signs that buyers are balking at higher prices can affect its sales and profits. The report is unconfirmed and covers only October orders. Part of the drop in orders may also reflect Apple spreading out launches, with the standard iPhone 18 due in spring 2027.

Who this affects

Marketneutral
Low impact
Apple holders lost a little; Alphabet and Microsoft rose.
Companybearish
Medium impact
Apple faces weaker-than-hoped iPhone 18 Pro sales, bad for shareholders.
Competitorsneutral
Low impact
Samsung and Google may gain if buyers resist iPhone prices.
Industrybearish
Medium impact
Phone makers face pricier memory chips and cautious buyers.

Apple vs Alphabet, Microsoft

AppleAAPL$4.9T-1.1%+23%
AlphabetGOOGL$4.3T+0.9%+12%
MicrosoftMSFT$4.0T+2.4%—

As of 2026-10-09

How we got here

  1. iPhone 18 Pro and Pro Max launch, each priced $100 above last year's models.

  2. Nikkei Asia reports Apple cut October component orders by 15–20%; shares fall as much as 2.5%.

  3. Apple closes at $336.64, down 1.11%; Apple does not immediately comment.

What to watch

  • Whether Apple confirms or disputes the order cut; it has not commented so far.2026-10-12
  • Analyst checks of iPhone 18 Pro delivery times, which one analyst says fell 31%.Q4 2026
  • Launch of the standard iPhone 18, iPhone 18e and iPhone Air 2, expected in spring.Spring 2027

Educational content only. Not investment advice.

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