PomegraTODAY, an AI platform for financial and insurance advisors, closed a €2.8M seed co-led by HTGF and Insurtech Gateway to expand across the DACH region.
Key Takeaways
- TODAY raised a €2.8M seed co-led by High-Tech Gründerfonds and Insurtech Gateway on October 8, 2026.
- More than 3,500 advisors at insurers, distributors and brokers already use the software.
- The company claims 5 hours saved per week per advisor and up to 10% more revenue. Valuation is undisclosed.
Lead
TODAY, a startup building AI agents for financial and insurance advisors, announced a €2.8M seed round on October 8, 2026. High-Tech Gründerfonds (HTGF) and Insurtech Gateway co-led the financing. Seed X, Lucid Capital, former HDI CEO Herbert Rogenhofer and Tech11 founder Pierre Dubosq also invested. The company did not disclose a valuation or any earlier funding.
The proceeds go toward extending the platform across front- and back-office work and widening its commercial reach in Germany, Austria and Switzerland.
What Does TODAY Actually Do?
TODAY sells what it calls an AI sales operating system to advisors at banks, insurers and brokerages. The software transcribes client meetings, handles routine back-office tasks, coaches advisors on sales performance and answers incoming calls. It also analyzes client conversations, which the company says yields 50 times more insight than advisors gather manually.
The product targets a specific irritant. Advisors in insurance and wealth management spend large parts of the week on documentation, follow-ups and record-keeping rather than on clients. TODAY positions its agents as the layer that absorbs that work. It competes for this budget with generic meeting-note tools and the CRM add-ons that incumbents bolt onto existing systems.
Who Is Behind the Company?
CEO Michael Gackstatter and CTO Artem Demchenkov founded TODAY in 2024. Both previously held leadership roles at fintech and insurtech companies including CLARK, Funding Circle and Billie. The company lists Copenhagen and Berlin as its bases, while its customers sit in the DACH region.
Gackstatter framed the pitch in the funding announcement: "While AI reshuffles financial advice, we scale the human touch. Our agents take over the admin, so advisors can spend their time with clients." He added that the new investors would help bring the product "to every advisory team in DACH."
Why Did These Investors Back It?
The investor group mixes a state-backed seed fund with insurance-specialist money, and the quotes point to team and customer proximity rather than a market-size argument. Tizian Hoppen of HTGF said the founders are building "the vertical AI layer" that removes friction from sales professionals' daily work. Robert Lumley of Insurtech Gateway said the firm was most impressed by how closely the team works with advisers to build products for real operational problems. Mathias Jaeggi of Seed X said the founders understand the industry from the inside and have the track record to execute.
The angel line-up adds sector credibility. Rogenhofer ran HDI, a large German insurer, and a former insurer chief is the type of backer who can open doors with distribution partners.
How Credible Are the Efficiency Claims?
The headline numbers are the company's own and have not been independently verified. TODAY says advisors save about five hours a week on administration and can raise revenue by up to 10%. Five hours is roughly an eighth of a standard 40-hour week, which would be a substantial gain if it holds across customer types.
The 3,500-advisor figure is the firmer data point. It indicates deployment at insurers, distributors and independent brokers rather than a pilot-only product. The company has not disclosed revenue, contract values or churn, so the figure shows reach but not commercial depth.
What Does the Round Say About the Market?
A €2.8M seed is modest by the standards of AI application rounds, and it suggests investors are funding a narrow vertical bet rather than a broad platform. Regulated advice is a hard sector for generalist AI vendors because data handling, documentation duties and client consent rules vary by product and country. A vertical specialist with existing users in DACH can argue that it has a head start on those requirements.
The risk runs in the other direction. Large CRM and insurance-software vendors can ship transcription and summarization as features, which compresses pricing for standalone tools. TODAY's answer is to move from note-taking toward call handling and sales coaching, where workflow depth is harder to copy.
What Comes Next?
TODAY plans to scale across DACH, so the next evidence will be customer wins among larger banks and insurers and a move from advisor-level adoption to enterprise contracts. A Series A would likely depend on disclosed revenue and retention rather than user counts. The company has not announced hiring targets or a timeline for further fundraising.
Outlook
TODAY enters the scaling phase with €2.8M, a sector-specialist investor base and 3,500 advisors on the platform. The proof points to watch are independently verified time savings, enterprise contracts and any expansion beyond DACH. Until revenue figures appear, the round reads as a bet on the founders' sector experience more than on a proven business model.